A website without visitors does not generate much business! We specialise exclusively in digital marketing; we do not design or build websites so can look at a web presence and given totally independent advice based purely on how to promote a site most effectively.
Analytics is heart of what we do so everything is measurable. This is vital when running paid (PPC) campaigns to ensure that a good return on investment, and on advertising spend is achieved. Even non ecommerce sites can assign a value to visitors, different for those that fill in an enquiry form, or visit a certain page, and with paid campaigns such as Adwords, this can be correlated back to the keyword used to attract the visitor. No other form of advertising allows you to see which half brings in the revenue and to drop the other half.