New Forest businesses support Lymington's Ocean Brothers.
Transatlantic row in aid of the British Skin Foundation touching the heart of New Forest business.
In January 2018, Jude Massey and Greg Bailey will start their unsupported row across the Atlantic Ocean. Known as the Ocean Brothers, the pair are undertaking this huge challenge in memory of their late father and stepfather, Pete Massey, who passed away in 2015 after battling for many years with skin cancer. All funds raised by the brothers will be donated to the British Skin Foundation, to fund vital research into skin cancer. Find out more about the Ocean Brothers and their transatlantic challenge.
During the course of 2017, awareness of the Ocean Brothers has grown enormously throughout Lymington, the New Forest and the South of England - and it is easy to see why. Only 317 people have rowed the Atlantic, compared to 6,000 who have climbed Everest and 550 who have been to space! Greg and Jude will be doing their row unsupported - and they will also be the first vegan pair to row the Atlantic. And of course the brothers are rowing for such a good cause, the British Skin Foundation.
New Forest business Bartley Marketing to manage Ocean Brothers social media
Bartley Marketing, based in Lymington and East Boldre, will be managing the Ocean Brothers social media communication for the duration of the challenge.
"We want to keep everyone updated on how we are getting on during the voyage and although we'll be able to get quick messages back home via our satellite phone, we will not be able to manage our social media whilst at sea. This has been concerning us for some time and we realise that it is a huge commitment - especially as we don't know whether the journey will take 6 weeks or 12 weeks! We are thrilled that Bartley Marketing have offered to manage our social media." shared Greg.
As well as looking after the brothers' social media, Bartley Marketing will also continue to help spreading awareness of the Ocean Brothers and their transatlatic challenge on their local marketing channel, Lymington.com. Using a unique combination of advertising, PR and recommendation, Lymington.com reaches out via its combined media channels (website, social media and emailed weekly newsletter) to both the local community and visitors to the Lymington and New Forest area, to promote and champion businesses, events and causes.
"We're delighted to be able to support Jude and Greg with local marketing and social media management, they are rowing for such an important and relevant cause," said Tanya Baddeley of Bartley Marketing. "Many people have been following the Ocean Brothers and it is important to keep communicating their story whilst they carry out their challenge. The brothers will be unsupported at sea during their voyage and although they are well-prepared, anything could happen. We have a robust process in place to ensure we get the latest information to communicate to their supporters and followers."
During the course of their challenge, the Ocean Brothers aim to raise awareness of skin cancer and how to prevent it. Incidences of skin cancer are becoming more and more widespread. Skin cancer is the most common form of cancer in the UK, and rates continue to rise - in particular, rates of malignant melanoma are rising faster than any other type of common cancer. At least 100,000 new cases are now diagnosed each year, and the disease kills over 2,500 people each year in the UK - that's seven people every day.
New Forest businesses support the Ocean Brothers
Bartley Marketing joins a number of other New Forest businesses who are supporting the Ocean Brothers.
The first local business to offer sponsorship was Lymington and Beauliey based business, BHG Marine, who have been looking after boat servicing, parts and sales for 70 years. Back in July, the Ocean Brothers showed off their boat at the New Forest Show on the BHG Marine stand.
Also sponsoring the Ocean Brothers are New Forest Cottages, who manage over 120 holiday cottages across the Forest, Scorpio Vision, Elumin8 and Lymington Yacht Haven. Everton Garage, Ocean Safety, Wightlink, Sign It, Lymington Harbour Commissioners and Chewton Glen have also provided valuable support.
The Natural Health Hub in Lymington are also helping Greg and Jude prepare for their voyage. "I'm keen to do some yoga whilst at sea as it will be really important to stretch out regularly and refocus the mind," shared Jude.
You can made a donation to the Ocean Brothers using this link: https://www.justgiving.com/fundraising/oceanbrothers