Sourdough and savings, by Station Financial New Forest

The art of rising dough!

Synergies for September, between sourdough and savings: New Forest independent financial advisers Station Financial explain.

sourdough bread

Folks at The Real Bread Campaign have dubbed this month #SourdoughSeptember.

The aim of this month of awareness is to encourage more people to buy genuine sourdough loaves, or better still, make their own at home.

Throughout this month baking schools, flour mills and bakeries will run sourdough classes, tastings, and events, all with the purpose of demonstrating why sourdough is the best of bread and how you can make your own.

Here at Station Financial, we love sourdough bread and know that it is quite an art to make, so we thought we would consider some similarities between breadmaking and financial planning.

Scheduling & Planning

Like most worthwhile things in life, sourdough breadmaking takes some planning.  You will need to factor time into your schedule for regular sessions of folding and stretching to get the best loaf or rolls.

It is wise to factor in time to plan your finances too. Setting aside time to sit down and set a monthly budget, or to consider longer term savings or investment plans, will always benefit you.

At Station Financial we would be happy to sit down with you to lay out a clear plan for how to best manage your finances so that you see them rise and grow.

Feeding the starter

Sourdough bread begins with a starter, and you must regularly feed this starter with flour and water.

Depending on how many sourdough treats you plan to bake you can feed the starter just once a week, or twice a day.

In a similar way, if you are hoping to grow your money it is good to ‘feed your account’ regularly to help the pot expand.

How much and how often you can contribute to your saving or pension account will depend on your individual circumstances and goals, but just like a sourdough starter, they will need regular top ups to expand.

Remember, from small grains great things can happen.

Sessions of stretching, folding, and leaving to rise

Stretching and folding are important factors in the creation of sourdough bread, and these sessions are normally spaced out between 15 minutes to 1 hour apart.

The aim is to strengthen the gluten and incorporate air into the dough, adding volume and a good rise.

While you may not have to stretch and fold your money every 15 minutes, our expert independent financial advisers certainly do keep a close eye on the financial markets and make small adjustments to your portfolio as and when they are necessary, with referral to you.


Creating quality sourdough bread takes time and patience, just as growing your money does.

If you would like to get started and build on those small grains, whether that is planning for your pension, a new investment portfolio, a trust for your children or grandchildren, setting up a new savings plan, planning a house move, or releasing some money from your home, our team would be pleased to sit down and talk to you about the best options for you.

To start planning today, please call us on 01425 611666 and talk through your initial enquiry with Gill, or send her an email, at: This email address is being protected from spambots. You need JavaScript enabled to view it.

Talk with a member of our friendly expert team about your financial goals

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If you would like to discuss any financial matters – from pension planning, to buying your own home to discussing inter-generational planning, as well as many more services, then why not get in touch with us to book a free initial consultation with one of our trusted independent advisers.

We will get to know you and your personal circumstances and base our advice on the result accordingly.

Call us on 01425 611666 and talk through your initial enquiry with Gill, or send an email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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Contact us today to arrange your socially distanced, no-obligation, free initial consultation!


Call 01425 611 666 or send an Email to: gillhepburnThis email address is being protected from spambots. You need JavaScript enabled to view it.

Station Financial: is a trading name of Station Associates Ltd which is authorised and regulated by the Financial Conduct Authority under reference 580271

The value of your investments and any income from them can fall as well as rise and investors may not get back the amount invested. 

Find more about Station Financial here. 

If you would like advice on any financial matters at any time, please get in touch and our friendly team of advisers will be happy to help!

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