reaching your customers and prospects in the New Forest and beyond

Bartley Marketing's online media channel continues to grow, providing an excellent promotional opportunity  businesses in the New Forest

Bartley Marketing has developed its own online media channel to promote and champion its local business customers. The community website was originally set up 14 years ago, has since been totally rebuilt and the original business model considerably evolved. is an online hub for Lymington and the New Forest area with events, local information, news, business directory, where to stay, eat and drink, things to do, jobs, business reviews and articles of local interest - it is ‘your local link’ for both the local community and visitors to the area.

In addition to the website, the team combine a range of social media channels (Facebook, Twitter and Instagram) and a 'Weekly What's On' email newsletter to subscribers.

The Bartley Marketing team continuously works out ever more effective and efficient ways to use and its channels to really actively promote businesses with a local presence. All this makes us uniquely placed to help local businesses reach out to the local community who follow the news, events and information provided by on a weekly if not daily basis.

Furthermore we help regional and national businesses to promote themselves very cost effectively to their target markets in the Lymington and the New Forest area. 

It's not all about local business, we spend a lot of time promoting causes for local charities and voluntary organisations.

Our mission is to help you make the most of every penny of your marketing budget by providing a well-targeted channel and well-planned, smart marketing.

Find out more about promoting your business on


The Channel: Statistics and Demographics

Monthly Website Visits to 2015 to website visits continue to grow

Website visits are growing steadily year on year as can be seen in the graph. Overall new visitors were up 60% and returning visitors were up 54% in 2018 vs 2017, continuing the trends of strong growth in 2017 and 2016.

More visitors, staying longer to read and returning more often

In 2018 our visitors' average session duration was 1 minute 26 seconds, continuing to buck the global trend which is steadily dropping and where good duration is currently described as ‘a little less than a minute’.* Visitors looked at an average of 2.03 pages per visit - so they are looking at other pages other than the one on which they initially land.

Page views are up 37% 2018 vs 2017, continuing the trend over the last 4 years and the number of sessions per visitor is up too.

In other words, we have many more visitors, returning more often. They are reading for longer than average and looking around at other pages as well as the one on which they originally land.

Social and organic acquisition have grown

Our social media posts and 'Weekly What’s On' newsletter direct readers to the website with links to specific pages and succinct, effective messages to promote the business or cause. Over the last year the number of people clicking to the website from social media has grown, in spite of challenging changes to social media algorithms, and our 'organic acquisition' has grown again by 62%. This reflects the success of our email newsletter to subscribers and in our ongoing work on search engine optimisation. Channel visitor demographics

The current age profile of the website has a healthy split between the age ranges, as shown in the chart adjacent. Over the last year we have attracted more people in the 55+ age bracket to the website (also reflecting the growth of 'silver surfers') and more to the important 25-34 age group. Facebook has a similar split between ages, with 74.7% of followers in the 25-54 age bracket, the ideal target market for many local businesses. Twitter is used predominately by the 25-54 age group (87.7%). Instagram remains very young with 59% between 18-29 years.**

59.8% of our website visitors are women, 40.2% are men, male readership has grown over 2016. On Facebook, 64% of our followers are women, whereas Twitter is more evenly spread with 56% male followers and 44% women. 

90% of website visitors live in the UK. 64% of our Facebook fans live in the Lymington and New Forest area, 88% in the Southampton-Bournemouth-Winchester triangle.


Reaching over 15,000 people every week

tape 403591 1280On Facebook (@LymingtonHampshire), we have 6,900 fans. Last year our Facebook impressions increased by 62.4% and engagement by 24.9%. This increase continues in 2018.

On Twitter (@lymingtondotcom), we have 3,550 followers. Last year we increased our followers by 14% and our level of engagement rose by 132.8%. The trend continues in 2018.

On Instagram (@lymingtondotcom), we now have 702 followers. 90% of UK Instagram users are under 35, with a high number of these female that are likely living in urban areas. Predominantly image-led, Instagram provides an effective platform for a number of our clients.

Our weekly 'What's On' Newsletter is emailed on Friday mornings to subscribers. The volume of subscribers grows organically each week, currently at 4,650. The format of the newsletter is designed to catch the reader’s eye with relevant images and headlines and an easy layout which enables readers to see the main messages at a glance. In many email browsers the newsletter doesn't have to be opened to see the images and key messages. Each week we share a download of the newsletter on each of the social media, encouraging others to read it too.

Combining all elements of the channel and our organic website visitors, our combined average weekly reach is in excess of 15,000.

Regular, respected, multi-channel local marketing

We have worked hard to bring the Channel where it is today and are proud that it continues to grow and enhance its reputation every year. The Channel is unique in its targeted local reach online. fully responsive and constantly evolving to ensure search engine effectiveness is a responsive website, meaning its layout changes as size of the screen being used to view that site changes. Increasingly people are viewing websites on smart phones and tablets rather than on laptops or desktops. Over the last year we have seen an increase of 23% in smart phone views, with desktop views falling back 12%. Having a responsive website is now rewarded by Google and other search engines. Our tech team work hard to ensure that works well with all search engines, who are constantly evolving their algorithms.

Find out more about the importance of having a responsive website. 

Bartley Marketing Ltd
April 2018

* Nielsen Norman Group

** Smart Insights 2017